Marketers throwing around with these phrases all the time. But what Exactly is it and is it needed for my business?

Well let me explain:

Omnichannel or Omnichannel marketing means that your focus does not simply lay on a single way of how to sell/market your product.

It combines a physical point of sale, such as your shop/bar or restaurant etc. and online/digital channels such as your social media profiles, website or/and App

It is always recommended to spread your marketing over relevant channels. When I say relevant then I mean that a luxury real estate agency maybe not find its ideal clientele on Snapchat (although you should never say never)

So if you’d like to hear about the Possibilities on your Omnichannel Marketing then contact Patrick at Geek Owl | Digital marketing

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These days you’ll find a lot of Ads, especially on Facebook, trying to sell you a digital menu that can be viewed by using a QR code.

 

 

Today I’ll show how you can actually do it yourself in 8 simple steps without others taking advantage of the COVID-19 restrictions.

Step 1: Create the Menu on Google Docs

Create your menu on Google docs for free. You can insert your logo and choose from all Google Fonts to make it look nice and pretty. Google Docs works as easy as Microsoft Word or Apple’s Pages. See 1 on the image below.

 

Step 2: Make your Menu visible

As in 2 in the image below simply click SHARE once you are done with creating the menu.

make your own online-menu-01

Step 3: Anyone should be able to view your menu

As you can see at 1 in the image below make sure that ANYONE with the link to your menu can actually view the menu. Normally ANYONE is set as default.

 

Step 4: Copy the Link

As in 2 in the image below simply click COPY LINK and it will be copied to your clipboard.

online-menu-02

Step 5: Create your QR Code for free

QR Code Generator is a free tool where you simply paste the Link you got from your Google Docs Menu as you can see at 1 in the image below.

2 shows you a preview of your QR Code

 

Step 6: Download the QR-Code image

As in 3 in the image below simply click DOWNLOAD and a popup window will open.

qr-code-01

Step 7: Download the image

As you can see at 1 in the image below it offers to Sign-Up but you don’t have to as you can see at 2 in the image it is already being processed.
Then – depending on your Download settings – automatically download or ask you for the destination folder.

qr-code-02

Step 8: You are ready to print

The image below shows you the file you just downloaded. Your personal QR Code that will lead your customers to your Menu when they scan it with their smartphone.

Almost all smartphones have the option already installed and simply need to use their camera function.

Print it, laminate it or make copies that you throw out after it was used.

Save your money and do it yourself

If you are struggling with these instructions then feel free to contact us

qr code sample

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The rental platform made $1 billion in revenue 2019

Around 1900 employees worldwide are affected, Airbnb boss Brian Chesky said on Tuesday in a blog entry.

The job cuts are necessary so that the company can survive until the end of the current crisis.

Airbnb, like the entire tourism industry, has been hard hit by the coronavirus pandemic. Chesky complained that travel had come to a worldwide standstill. In addition to the job cuts, Airbnb also plans to reduce its investments in traffic, hotels and other areas outside of its core business.

At the beginning of April, Airbnb had still raised fresh capital – especially for investments after the Corona crisis. Accordingly, investors invested a billion dollars in Airbnb. According to the company, some of the money should go to a support fund for the so-called superhosts, i.e. very well-rated hosts who need help.

Most of the money was therefore intended for a fresh start after the crisis. Among other things, Airbnb announced that it would expand its offers for long-term stays, such as for students or business people.

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I just recently heard (again) that “if so many others can make a website, it can’t be that hard”

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I just recently heard (again) that “if so many others can make a website, it can’t be that hard”

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Neuromarketing might sound very “Big Bang Theory” to you…and yes, it is a thing that combines neuro science and marketing.

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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Step #1: Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Step #2: Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

  • Does the channel reach my intended audience?
  • Is the channel sustainable and affordable within my company’s marketing budget?
  • Will I be able to measure the success of the channel?
  • Does the channel allow me to express my brand’s intended message?
  • Do the channels I’m considering work together to convey my message?

Step #3: Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

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