Category: SMM

The sudden COVID-19 outbreak has caused a massive set-back to businesses

And even worse, the prompt lockdown in most countries has had such a huge impact on all of us. From small restaurants to multinational corporations. All of them have been forced to change how they do work amid a series of shutdown orders to help stem the tide of the virus. They have also had to implement these massive organizational changes in just a matter of weeks to attempt to stay afloat — with many companies shifting to full-scale working from home plans and others going all in on delivery – if they were lucky enough to do so!

What can big companies and small, local businesses do to avoid bankruptcy?

To be straight up with you – there is no magical formula! Nobody knows how long this crisis will last and what impact it will have on the future “post-corona”

But businesses can and will have to adapt!

Most of trades, purchases and shopping is still done in a personal or physical way. Social distancing prevents people from doing so at the moment so why not using the digital and online way to keep our business alive? The internet is a, at least “short-term” solution to this. If not even the long-term solution to make businesses less depending on physical contact or sales.

Go online and sell your products!

Many companies have the chance to sell their goods and products online. There is plenty of ways of doing so. An online web store for example. Many web designers offer right now incredible deals to help you to keep on selling!

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Use your Social Media platform

Nowadays all of us have at least a Facebook page where we promote our business. That is a great start! Take the opportunity of almost everybody being in lockdown and at home, and most of all – ONLINE!
We all spend more time on our tablets, smartphones and our social media channels at the moment so every business can reach a bigger audience. There is ways and tricks how you can increase your Facebook follower’s engagement and to remain in touch with them for better times. Click here for some ideas

"But even after lockdown we won't get our tourists back right away"

I have heard that phrase so many times over the last weeks as I live and work on an island that does depend on tourism!

And yes, I agree with everyone that says so – BUT! Here it comes. The world is changing and so do we have to change our strategies. +

A local Bar that depended on tourism 24/7 all year round still has ways to keep going!

Rethink your strategy. Don’t think about what has had worked for you over the last 20 years. It won’t help you now! I recently suggested the online sale of meal-vouchers to a Lanzarote based Restaurant and within 10 days the made very good money with it!
All this is obviously based on the fact that you have a well-working website of your business – which is in 2020 a MUST HAVE anyway!

Every business needs to adapt and look ahead. And if you are struggling with ideas then contact me

I am happy to help you with keeping your business alive!

Follow my blog and get some ideas of what you can do in the near future to remain “in business”

If you have any particular question then do not hesitate and contact me directly

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4 Ideas how you can Boost your Restaurant or Cafe on Facebook

Recognise this uncertain time and that it can create unique challenges for your restaurant and/or cafe. Use this helpful information to support your Facebook Marketing during tough times, and see how businesses can adapt and respond.

No. 1 - Stay in touch with your customers

Share updates
Share important information with your customers using email, your website, Facebook Page, Instagram Business Profile or however you typically connect. You can update your business hours on your Facebook Page or let customers know about temporary service changes such as pick-up, delivery, online services or temporary closure.

Answer questions
Let customers know that they can call, email or message you with questions or to place an order.

Facebook groups
Explore small business takeaway groups in your area. Many communities are using Facebook pages as a way to surface restaurants that are open for takeaway, to connect with other restaurant owners or to share their favourite spots.

Post some creative content
Keep your customers informed by posting regularly about your menu or daily specials. Encourage takeaway or delivery orders. You could even try hosting short cooking demonstrations by going live on Facebook or Instagram.

No. 2 - Rethink ways to keep your business running

Many restaurants will have to adjust their business model as they rely on other means such as takeaway orders to survive – especially on an island that used to live off tourism. It can be hard but it may help.

Takeaway or curbside pick-up
Whether this is a new or existing offering, let customers know how they can contact you to place orders. You can create a post featuring your daily special or menu, your contact information and when you’re accepting orders. You can also download ready-made post templates here.

Online food ordering
Learn more about food ordering options on Instagram and see partners available in each country. They have also added interactive stickers in Stories to help you share these updates in a fun and engaging way.

Gift cards or fundraisers
Get set up to offer digital gift cards on Facebook or Instagram, so people can easily discover and support your business. Create a post about your gift card or create a story to generate even more awareness. You can also start a fundraiser for your business, your employees or another cause, and receive donations directly from your Facebook or Instagram profile.

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No. 3 - Stay safe and updated

Stay up to date by following credible, official sources such as the World Health Organization (WHO), so you can safely adapt how you do business, and keep your employees and customers informed.

No. 4 - Get more ideas online and inspiration

Just Google and some research online or ask us how we could help you with an online strategy or social media marketing

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Let us all remember to support our local business

A LOCAL BUSINESS STANDS AND FALLS WITH YOUR SUPPORT, ESPECIALLY IN TIMES LIKE THIS! #LOVELANZAROTE #LANZAROTE #LOCKDOWN2020 #STAYHOME

Going out on your own in the world is a hard thing no matter what you’re doing.

Now imagine doing that in this dog-eat-dog corporate world. Small business owners often have had their work cut out for them every turn for years. So, it’s a hard task they take on every single day and they do it to offer the public alternative options that are going to make a difference in the lives of consumers like us.
But why should we support a local business? What makes them so powerful that it will change our outlook on big companies for the better? Take a look for yourself.
It shows you care about your local community
The number one perk to consider, for obvious reasons, is that supporting a local business means that you care about the community that you live in. You’ll be able to put money back into your community and the other people who call it home, too. It’ll give your local economy a chance to thrive, too.

It shows respect to the business owners

Local business owners don’t have the funds to go big or go home, so when you buy local you are going to be respecting that they are getting out there everyday and trying their best to make an honest living even against all of the competition out there. There is a lot to be said for that. Shopping with a local business — regular shopping, that is — shows them the respect that you have for them and their attempts at doing things the right way.

You’re helping bring character to the commercial world

The commercial world is full of companies that all offer basically identical options. It’s hard to find anything that is entirely unique anymore. When you drive across country, and all you see is the same scene… same brand, same big box stores, same products on the shelves. Very disappointing, isn’t it?
However, when you are going off the beaten track and looking at local options, you’ll find that you will be able to get that character that you want and need for a gift or just something special for yourself and your home.

You’ll get unique products

Unlike big corporations, shopping local is going to offer you unique products that will be as incredible as you think they will. You’ll find unique twists on traditional possessions, or entirely unique ideas that create products that you never even knew you needed before you saw them in that shop. There are lots of local makers who bring their personal experiences, skills, and creativity to their products. Take the time to go to a local market event sometime and you’ll find out how these local people bring the soul to their products. And believe me, it might just make your day.

More info about the campaign and Geek Owl’s contribution to the #lockdown2020 here

Looking for professional web design?

All our websites are fully responsive and therefore mobile friendly.

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I just recently heard (again) that “if so many others can make a website, it can’t be that hard”

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So we all know that

Google™

is the place to search for everything…but how do we get our own website to appear amongst the first search results?

Well to simply things there is 2 ways of doing so.

Paid Google ADs or SEO

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SEO

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

On-Page SEO

On-Page SEO
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Off-Page SEO

Off-Page SEO

Google ADs

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I just recently heard (again) that “if so many others can make a website, it can’t be that hard”

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Neuromarketing might sound very “Big Bang Theory” to you…and yes, it is a thing that combines neuro science and marketing.

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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Step #1: Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Step #2: Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

  • Does the channel reach my intended audience?
  • Is the channel sustainable and affordable within my company’s marketing budget?
  • Will I be able to measure the success of the channel?
  • Does the channel allow me to express my brand’s intended message?
  • Do the channels I’m considering work together to convey my message?

Step #3: Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

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