4 Ideas how you can Boost your Restaurant or Cafe on Facebook
Recognise this uncertain time and that it can create unique challenges for your restaurant and/or cafe. Use this helpful information to support your Facebook Marketing during tough times, and see how businesses can adapt and respond.
No. 1 - Stay in touch with your customers
Share important information with your customers using email, your website, Facebook Page, Instagram Business Profile or however you typically connect. You can update your business hours on your Facebook Page or let customers know about temporary service changes such as pick-up, delivery, online services or temporary closure.
Explore small business takeaway groups in your area. Many communities are using Facebook pages as a way to surface restaurants that are open for takeaway, to connect with other restaurant owners or to share their favourite spots.
No. 2 - Rethink ways to keep your business running
Many restaurants will have to adjust their business model as they rely on other means such as takeaway orders to survive – especially on an island that used to live off tourism. It can be hard but it may help.
Takeaway or curbside pick-up
Whether this is a new or existing offering, let customers know how they can contact you to place orders. You can create a post featuring your daily special or menu, your contact information and when you’re accepting orders. You can also download ready-made post templates here.
Online food ordering
Learn more about food ordering options on Instagram and see partners available in each country. They have also added interactive stickers in Stories to help you share these updates in a fun and engaging way.
Gift cards or fundraisers
Get set up to offer digital gift cards on Facebook or Instagram, so people can easily discover and support your business. Create a post about your gift card or create a story to generate even more awareness. You can also start a fundraiser for your business, your employees or another cause, and receive donations directly from your Facebook or Instagram profile.
No. 3 - Stay safe and updated
Stay up to date by following credible, official sources such as the World Health Organization (WHO), so you can safely adapt how you do business, and keep your employees and customers informed.