4 Ideas how you can Boost your Restaurant or Cafe on Facebook

Recognise this uncertain time and that it can create unique challenges for your restaurant and/or cafe. Use this helpful information to support your Facebook Marketing during tough times, and see how businesses can adapt and respond.

No. 1 - Stay in touch with your customers

Share updates
Share important information with your customers using email, your website, Facebook Page, Instagram Business Profile or however you typically connect. You can update your business hours on your Facebook Page or let customers know about temporary service changes such as pick-up, delivery, online services or temporary closure.

Answer questions
Let customers know that they can call, email or message you with questions or to place an order.

Facebook groups
Explore small business takeaway groups in your area. Many communities are using Facebook pages as a way to surface restaurants that are open for takeaway, to connect with other restaurant owners or to share their favourite spots.

Post some creative content
Keep your customers informed by posting regularly about your menu or daily specials. Encourage takeaway or delivery orders. You could even try hosting short cooking demonstrations by going live on Facebook or Instagram.

No. 2 - Rethink ways to keep your business running

Many restaurants will have to adjust their business model as they rely on other means such as takeaway orders to survive – especially on an island that used to live off tourism. It can be hard but it may help.

Takeaway or curbside pick-up
Whether this is a new or existing offering, let customers know how they can contact you to place orders. You can create a post featuring your daily special or menu, your contact information and when you’re accepting orders. You can also download ready-made post templates here.

Online food ordering
Learn more about food ordering options on Instagram and see partners available in each country. They have also added interactive stickers in Stories to help you share these updates in a fun and engaging way.

Gift cards or fundraisers
Get set up to offer digital gift cards on Facebook or Instagram, so people can easily discover and support your business. Create a post about your gift card or create a story to generate even more awareness. You can also start a fundraiser for your business, your employees or another cause, and receive donations directly from your Facebook or Instagram profile.


No. 3 - Stay safe and updated

Stay up to date by following credible, official sources such as the World Health Organization (WHO), so you can safely adapt how you do business, and keep your employees and customers informed.

No. 4 - Get more ideas online and inspiration

Just Google and some research online or ask us how we could help you with an online strategy or social media marketing

Read More

The rental platform made $1 billion in revenue 2019

Around 1900 employees worldwide are affected, Airbnb boss Brian Chesky said on Tuesday in a blog entry.

The job cuts are necessary so that the company can survive until the end of the current crisis.

Airbnb, like the entire tourism industry, has been hard hit by the coronavirus pandemic. Chesky complained that travel had come to a worldwide standstill. In addition to the job cuts, Airbnb also plans to reduce its investments in traffic, hotels and other areas outside of its core business.

At the beginning of April, Airbnb had still raised fresh capital – especially for investments after the Corona crisis. Accordingly, investors invested a billion dollars in Airbnb. According to the company, some of the money should go to a support fund for the so-called superhosts, i.e. very well-rated hosts who need help.

Most of the money was therefore intended for a fresh start after the crisis. Among other things, Airbnb announced that it would expand its offers for long-term stays, such as for students or business people.

Read More

Let us all remember to support our local business


Going out on your own in the world is a hard thing no matter what you’re doing.

Now imagine doing that in this dog-eat-dog corporate world. Small business owners often have had their work cut out for them every turn for years. So, it’s a hard task they take on every single day and they do it to offer the public alternative options that are going to make a difference in the lives of consumers like us.
But why should we support a local business? What makes them so powerful that it will change our outlook on big companies for the better? Take a look for yourself.
It shows you care about your local community
The number one perk to consider, for obvious reasons, is that supporting a local business means that you care about the community that you live in. You’ll be able to put money back into your community and the other people who call it home, too. It’ll give your local economy a chance to thrive, too.

It shows respect to the business owners

Local business owners don’t have the funds to go big or go home, so when you buy local you are going to be respecting that they are getting out there everyday and trying their best to make an honest living even against all of the competition out there. There is a lot to be said for that. Shopping with a local business — regular shopping, that is — shows them the respect that you have for them and their attempts at doing things the right way.

You’re helping bring character to the commercial world

The commercial world is full of companies that all offer basically identical options. It’s hard to find anything that is entirely unique anymore. When you drive across country, and all you see is the same scene… same brand, same big box stores, same products on the shelves. Very disappointing, isn’t it?
However, when you are going off the beaten track and looking at local options, you’ll find that you will be able to get that character that you want and need for a gift or just something special for yourself and your home.

You’ll get unique products

Unlike big corporations, shopping local is going to offer you unique products that will be as incredible as you think they will. You’ll find unique twists on traditional possessions, or entirely unique ideas that create products that you never even knew you needed before you saw them in that shop. There are lots of local makers who bring their personal experiences, skills, and creativity to their products. Take the time to go to a local market event sometime and you’ll find out how these local people bring the soul to their products. And believe me, it might just make your day.

More info about the campaign and Geek Owl’s contribution to the #lockdown2020 here

Looking for professional web design?

All our websites are fully responsive and therefore mobile friendly.

Read More