Neuromarketing might sound very “Big Bang Theory” to you…and yes, it is a thing that combines neuro science and marketing.
Long story short, it is used to gain a viewers/clients attention through emotional (conscious or subconscious) effect.
Colors in Logos play a huge role in our heads which some of us already might have known…such as “green stands for hope or nature” or “red is very impulse or aggressive”.